Project Specs:

Client: Stahls’ – the leader in heat transfer vinyl and heat printing technology.
Type: Progressive Web App (PWA)
Software: Adobe XD
Role:

  • Team Lead
  • Research
  • User Experience (UX)
  • User Interface (UI)
  • Prototyping
  • Design QA

Project Details:

This project stemmed from another one I worked on, the PWA/Mobile App Concept. As I mentioned in the project details, I created a mobile app/PWA concept that ended up being shelved due to a lack of resources. It was later on resurrected and started as an app for Stahls’ CAD-CUT product line. This was late 2019 into early 2020. Once the pandemic hit, we shifted priorities.

The project started as a CAD-CUT app, then shifted to being a new brand/division under Stahls’, then turned again to be a “secret” brand of its own and website. The scope changed so much, in my opinion (from the branding identity to what the final deliverable would be), the project suffered a great deal as the original intention was lost. With that in mind, we did our best to deliver a product that met the requirements in the end.

htv-fast-home-final

PWA Shopping App

UI Interaction Demos:

The following are a couple of video captures of the UI interactions from prototyping. This was early on in the process, so the final product was a bit different than this.