Project Specs:

Client: Stahls’ – the leader in heat transfer vinyl and heat printing technology.
Type: PWA/Mobile App Concept
Software: Adobe XD

  • Team Lead
  • Research
  • User Experience (UX)
  • User Interface (UI)
  • Prototyping
  • Design QA

Project Details:

This project started with me conceiving an idea and trying to find a stakeholder willing to sponsor it.

I felt that Stahls’ was still really lacking in the mobile area of their user base. So, I decided to concept up a PWA (progressive web app) project. We had initially discussed a mobile app as a team, but it ended up being shelved due to resources — or better put, a lack of resources. Then, sometime later, after launching a new product line, I decided that it would be a good fit for a starting point of a PWA instead of a native app — which none of our developers could code. In my off hours, I worked up a concept for a CC Patterns PWA (Adobe XD link). I took it around to various potential stakeholders for sponsoring, only to have it shelved due to a lack of resources.

A while later, it was brought back up and was then changed to a CAD-CUT Materials PWA (Adobe XD link), focusing more on a line of materials instead of just one product. Then in early 2020, the project was hijacked by the VP of Sales and turned into something else altogether. That project that started out as a PWA turned into a completed website in six months and launched in September of 2020, only to be shuttered in February of 2021.

Adobe XD Comps:


CC Patterns PWA Concept


CC Materials PWA Concept